University of Winnipeg

Overview

The Strategic Communications and Digital Marketing program at the University of Winnipeg is designed to equip students with essential skills for careers in strategic communications, public relations, and digital marketing. This one-year, post-secondary program emphasizes the development of job-ready competencies to effectively plan campaigns, create engaging content, leverage analytics, and manage brand reputation across various digital platforms.

What you'll study

The curriculum integrates both strategic communications and digital marketing coursework, progressing from foundational concepts to hands-on campaign execution. Key topics covered in the program include:

• Advanced Design Tools
• Case Studies and Issues in Public Relations
• Cultural Intelligence for Today’s Workplace
• Digital Advertising and Email Marketing
• Digital and Social Media Marketing
• Digital Content and Storytelling
• Digital Design Tools
• Digital Marketing Analytics
• Digital Marketing Strategy

Students will engage in learning activities that focus on planning and producing communication and marketing assets, analyzing audience and performance data, and applying strategic approaches to real-world campaign scenarios.

Entry requirements

To be eligible for the program, applicants must meet the following criteria:

• A minimum of an undergraduate degree is required, preferably in marketing or communications.
• A minimum GPA of 2.5 is required, assessed from official transcripts.
• English language proficiency, demonstrated by one of the following:
• Duolingo English Test: 125
• TOEFL iBT: 94
• IELTS (Academic): 7.0
• Typical application documents include official transcripts from all post-secondary institutions, proof of English proficiency, and any additional documents specified by the university.
• Note: Higher National Diplomas (HND) from Nigeria and Ghana may be accepted as exceptions.

Career prospects

Graduates of the Strategic Communications and Digital Marketing program are well-prepared for various roles in the communications and marketing sectors. Potential career paths include positions in public relations, digital marketing strategy, content creation, and brand management. The skills gained through this program will enable graduates to navigate the rapidly evolving landscape of digital media and effectively engage target audiences.

Work Permits

After completing your program, you may be eligible to apply for a post-graduation work permit (PGWP) in Canada, subject to meeting Canadian immigration requirements.

• Eligibility: You must graduate from an eligible Canadian post-secondary institution and program, and you must apply within the required timeframe after finishing your studies.
• Duration: The length of the PGWP can vary depending on the length and type of your completed study program. You should confirm the expected duration based on your final credential and study length.
• Study permit status: You generally need to have maintained valid status while studying and meet all conditions of your study permit.
• Work restrictions: You may be required to wait until you receive the work permit (or meet specific conditions) before starting work. Rules can change, so check the latest guidance before relying on this information.

Country-specific note: This information is for Canada. Always verify the most current requirements with Immigration, Refugees and Citizenship Canada (IRCC) and your university’s international student office.