National University of Sciences and Technology

Overview

The Master’s programme in Mass Communication at the National University of Sciences and Technology (NUST) is designed to deepen your understanding of the impact of mass media on society, policy, and public opinion. This programme combines theoretical knowledge with practical skills in media production and communication research, preparing you for a dynamic career in the field.

What you'll study

The curriculum integrates essential communication subjects, research methodologies, and production-focused learning. While specific course offerings may vary, students can typically expect to engage with the following areas:

• Communication Theory
• Research Methods for Communication
• Fundamentals of Production
• Broadcast Journalism
• Social and Digital Media
• Organizational Communication

Electives and related coursework: Participants are encouraged to take approved courses in media methods and research, along with electives from related fields such as Anthropology, Sociology, Political Science, Linguistics, and Journalism, subject to programme approval.

Applied learning: Emphasizing hands-on experience, the programme includes practical work and media production practice alongside analytical and research components.

Entry requirements

• Academic qualification: A Bachelor’s degree (4 years) in Mass Communication, Journalism, Media Studies, or Public Relations.
• Recognition: The degree must be recognized by the relevant authorities (HEC/PEC/PM&DC) from an accredited institution.
• Minimum education requirement: A minimum of sixteen years of schooling (or 4 years after HSSC/A’ Level) in a relevant field with a minimum CGPA of 2.0 out of 4.0 or 55% marks (if CGPA is not specified).
• Entrance test: A valid score from the GAT (General) conducted by NTS, HAT conducted by HEC, or GMAT, meeting the minimum requirements set by the programme.
• English language: English language requirements are not explicitly stated for this programme.
• Documents typically required: Academic transcripts, degree(s), a copy of CNIC/passport, entrance test scores, and any additional documents requested by NUST.

Important: Please verify the latest admission calendar for application deadlines and start dates.

Career prospects

Graduates of the Mass Communication programme can pursue diverse career paths in various sectors, including journalism, public relations, advertising, and digital media. The skills acquired during the programme prepare students for roles in media production, communication strategy, and research, equipping them to contribute effectively in a rapidly evolving media landscape.