Centennial College

Overview

The Advertising - Creative and Digital Strategy postgraduate program at Centennial College is designed to equip students with the skills necessary to craft compelling digital advertising campaigns. Delivered from the Story Arts Centre in Toronto, this program emphasizes the integration of creative strategy, storytelling, and the utilization of emerging platforms. Students will engage in hands-on learning experiences and collaborate in team-based field placements, culminating in the development of a professional portfolio.

What you'll study

Throughout the program, core learning areas are explored through a combination of studio-style classes, strategic discussions, and practical projects, leading to a valuable field placement.

Sample courses may include:

• Digital Design
• Digital Writing
• The Digital Ecosystem
• Creative Entrepreneurship
• Digital Presentation
• Creative Thinking

Field placement:

• Conducted in the second semester
• Focus on team-based projects in a real-world environment
• Facilitates portfolio development through practical campaign work and case studies

Portfolio requirement:

• Students will create a portfolio and supporting case studies derived from program projects and field placement experiences.

Entry requirements

Applicants to Centennial College's postgraduate program in Advertising are not required to submit GRE or GMAT scores, and a minimum GPA is not specified in the program details.

English requirements

• IELTS (Academic): minimum overall score of 6.5
• TOEFL iBT: minimum overall score of 81
• PTE Academic: minimum overall score of 60
• Duolingo English Test: minimum score of 125

Note: Accepted tests and minimum scores may change. It is advisable to check the program website for the most current requirements.

Other requirements

Academic background

• A degree or a three-year college diploma in any field
• Applicants with partial post-secondary education (a minimum of two years) and relevant work experience may also be considered

After you apply (for accepted students)

• Submission of a resume and/or completion of an intake questionnaire upon receiving an offer
• Attendance at a mandatory Program Welcome Session online prior to the program start
• Completion of an English language assessment upon registration
• If English proficiency is below the required level, enrollment in ENGL-700 Professional English Communications may be necessary

Documents commonly requested

• Official transcripts (and credential evaluation if applicable)
• Proof of English proficiency (test results)
• Resume (for accepted applicants, as noted above)

Career prospects

Graduates of the Advertising - Creative and Digital Strategy program are well-prepared for a variety of roles within the advertising and marketing industries. They can pursue careers in digital marketing, brand management, creative strategy, and more, leveraging their skills in storytelling and digital engagement to meet the evolving needs of businesses and consumers alike.