Centennial College

Overview

The Marketing – Corporate Account Management (Online) programme at Centennial College equips students with essential skills to manage B2B client relationships, drive revenue, and enhance corporate account retention. Through a flexible online format, learners gain insights into account strategies, negotiation techniques, and customer relationship management (CRM) practices.

What you'll study

This graduate certificate programme focuses on various aspects of B2B sales and corporate account management. Core courses may include:

• Co-op / Employment Preparedness
• Solution Selling
• Account Management Essentials
• Business Ethics and Negotiation Skills
• Strategic CRM
• Customer Experience Design
• Digital Marketing Strategies and Applications

Students will engage in online learning activities that promote practical application in areas such as account planning, client communication, and utilizing CRM concepts to support sales and retention goals.

Entry requirements

To be eligible for this programme, applicants must possess either a university degree or a three-year college diploma in any discipline from an accredited institution. Centennial College may also consider candidates with a two-year college diploma or those who have completed at least 75% of a university degree, provided they have a minimum of two years of relevant work experience. A review of transcripts and resumes will be necessary for such applicants.

Career prospects

Graduates of the Marketing – Corporate Account Management programme can pursue various career opportunities in the field of B2B sales and corporate account management. Potential roles include account manager, sales representative, business development officer, and customer relationship manager, among others. The skills acquired during the programme will prepare students to navigate the dynamic landscape of corporate account management effectively.