Centennial College

Overview

The Marketing – Digital Engagement Strategy (Optional Co-op) program at Centennial College equips students with the skills necessary to plan, implement, and assess digital marketing campaigns across various channels, including paid, owned, and earned media. Through this program, you will develop practical expertise in audience segmentation, content strategy, and performance marketing, all aimed at enhancing customer engagement.

What you'll study

This graduate certificate program spans two semesters, focusing on digital engagement strategies, campaign planning, and performance evaluation.

Core courses

• Employment Preparedness
• Marketing in a Connected World
• Customer Segmentation and Journey Mapping
• Online Advertising and Programmatic Trading
• Search Engine and Performance Marketing
• Social Media Marketing

Optional co-op

The optional co-op pathway allows you to gain hands-on experience through a work placement integrated into your studies. Eligibility and specific placement opportunities are determined by Centennial College.

Assessment and applied learning

• Written and analytical assessments, including a program admission written assessment.
• Practical assignments that align with digital marketing planning and evaluation.

Entry requirements

To be considered for admission, candidates typically need a minimum GPA of 3.0 from their previous studies.

Career prospects

Graduates of this program are well-prepared for various roles in the marketing sector, focusing on digital engagement strategies and performance marketing. Potential career paths include positions in digital marketing management, content creation, and social media strategy, among others.