Pompeu Fabra University

Overview

The Master's programme in Strategic Communication Management and Public Relations at Pompeu Fabra University is designed to equip students with advanced skills in strategic communication, public relations, media relations, and public affairs. This one-year, on-campus course emphasizes the planning, evaluation, and management of communication strategies for organizations and institutions in both local and international contexts.

What you'll study

Core learning areas encompass a diverse range of topics, including public relations theory, media and digital communication, public affairs, and research methodologies relevant to professional practice.

• Public Relations and Public Communications (Theories)
• Media Relations
• Strategic Public Relations Planning
• Public Relations and Digital Media
• Public Affairs and Advocacy
• Public Diplomacy and Strategic Communication
• Research and Evaluation for Practice
• Research for Dissertation

Dissertation / Capstone Component: The programme includes a research-focused module that facilitates the development of your dissertation, culminating in a comprehensive research project tailored to your interests within the fields of strategic communication and public relations.

Practical Orientation: Students will engage with real-world communication challenges, applying theoretical concepts to practical situations, including planning, stakeholder analysis, and evaluation techniques used in professional environments.

Entry requirements

• Possession of a bachelor’s degree (or an equivalent long first degree) with a grade classified as good or above.
• Applicants whose primary degree is not in communication may be required to undertake preparatory activities to ensure they possess comparable background knowledge.

English requirements

• IELTS (Academic): 6.5 overall (or equivalent).
• TOEFL iBT: 88 overall (or equivalent).
• PTE Academic: 62 overall (or equivalent).

Other requirements

• Degree certificate and academic transcript(s) demonstrating your average grade.
• Proof of English proficiency (test report or accepted alternative evidence).
• The UPF Admissions Office may request a statement from your home institution confirming that your qualification permits access to master’s-level studies in your country of origin.

Minimum English level: B2 (as specified in the programme requirements).

Career prospects

Graduates of this Master's programme may pursue various career paths in strategic communication and public relations. Opportunities exist in corporate communications, public affairs, media relations, and consultancy roles, both within local and international organizations. The skills developed during the course prepare students to tackle complex communication challenges and contribute effectively to their respective fields.