Northwestern University

Overview

The Business Administration and Design Innovation (MMM) program at Northwestern University offers a unique blend of business acumen and design innovation methodologies. This dual-degree master’s program equips students with the skills needed to tackle real-world challenges by integrating strategic thinking, customer insights, and practical product development.

What You'll Study

The MMM program emphasizes an integrated curriculum that merges design principles with business strategy. Students engage in a series of design, research, and innovation lab experiences, complemented by advanced business and innovation seminars.

Core Learning Areas

• User-Centered Design
• Research–Design–Build
• Mindful Project Management
• Business Innovation Lab
• Appropriability by Design
• Master Series: Innovation Strategy
• Master Series: Growth Innovation
• Curiosity, Understanding, Empathy

Project-Based Outcomes

• Utilize design thinking to identify user needs and formulate problem statements.
• Prototype and refine concepts through organized build and iteration cycles.
• Assess innovation opportunities with established business frameworks and strategies.
• Develop a sustainable approach to innovation applicable to products, services, and organizations.

Entry Requirements

Currently, there are no specific GRE, GMAT, or GPA requirements disclosed for this program. Prospective students are encouraged to confirm the latest entry criteria with Northwestern University.

Career Prospects

Graduates of the MMM program will be well-equipped to pursue various career paths in business and design innovation. The skills acquired will enable them to excel in roles that require a blend of strategic business insight and creative problem-solving, making them valuable assets in a multitude of industries.