The Arts, Technology and the Business of Innovation (ATBI) degree at the University of Southern California (USC) helps you build an innovation mindset at the intersection of technology, design, and business. Through challenge-based, reflective learning and hands-on practicum work, you develop skills to turn ideas into real-world, human-centered solutions.
The Arts, Technology and the Business of Innovation (ATBI) program at the University of Southern California (USC) is designed to cultivate an innovation mindset at the crossroads of technology, design, and business. This undergraduate degree emphasizes challenge-based and reflective learning, paired with practical experience, enabling students to transform ideas into impactful, human-centered solutions.
The curriculum integrates challenge-based reflective learning, blending innovation theory with hands-on practice, case studies, and real-world applications.
Core learning areas include:
Electives and requirements:
Capstone experience: Students engage in practicum and venture development projects that serve as a culminating experience, where they design and present solutions based on course concepts and receive iterative feedback.
While there are no specific GRE, GMAT, or GPA requirements listed for this program, applicants are encouraged to check for any updates on the university's official admissions page.
The ATBI program prepares graduates for diverse career paths in innovation, design, and technology sectors. With a unique blend of skills in business, creative problem-solving, and technical expertise, graduates are well-equipped to thrive in rapidly evolving industries and drive impactful change in their chosen fields.
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