Build practical, data-driven marketing and market-access skills for biopharmaceutical products across payers, providers, and patients. Learn how to use health economics, reimbursement strategy, and payer formulary tactics to reduce launch risk and improve value.
The Biopharmaceutical Marketing Certificate at the University of Southern California equips students with essential marketing and market-access skills tailored for biopharmaceutical products. This program emphasizes a practical and data-driven approach, focusing on strategies that address the needs of payers, providers, and patients. Students will gain insights into health economics, reimbursement strategies, and payer formulary tactics to help minimize launch risks and enhance the perceived value of biopharmaceutical products.
This interdisciplinary curriculum combines elements of biopharmaceutical commercial strategy with a strong emphasis on payer-focused market access and health economics. The program covers a range of critical topics, including:
Capstone / final assessment: Program details regarding final assessments, such as projects or case-based evaluations, should be confirmed with the university.
Electives / specializations: Additional elective courses or specializations are available, but specific offerings should be verified with the university.
To be eligible for the Biopharmaceutical Marketing Certificate, applicants must possess a bachelor’s degree with a minimum overall GPA of 3.0. Additionally, applicants are required to submit scores from the GRE or GMAT as part of the application process.
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