University of Southern California

Overview

The MSc in Digital Social Media at the University of Southern California delves into the dynamic interplay between social platforms, digital media systems, and online communities. This program equips students with essential skills in content strategy, analytics, policy, and technology management. A key element of the curriculum is a collaborative capstone project, where students work in teams to design and launch a digital media product.

What you'll study

The program integrates core courses that address both the theoretical and practical aspects of digital social media. Students will engage in research, analytics, and governance while also completing applied practicum work.

• Digital Social Media
• Managing Technologies for Digital Media
• Analytics and Research Methodology
• Digital Media Policy, Law, Practices, and Regulation
• Research and Practicum Requirements

Capstone Project: Students will collaborate in small teams to conceptualize, develop, and launch a functional digital media site or application, incorporating a practical development component and producing a public-facing outcome.

Entry requirements

• Minimum academic standard: Applicants should have an overall “B” average (minimum 3.0/4.0 GPA) for consideration. International grading scales may be converted to the U.S. scale by USC.
• Academic background: A degree equivalent to a U.S. bachelor’s degree, as assessed by the USC Office of Graduate & International Admission.
• English language proficiency:
  • TOEFL iBT: 90
  • IELTS: 6.5
  • PTE Academic: 61
• Standardised tests: The GRE is required for admission.
• Documents: Applicants must submit transcripts and degree certificates/diplomas. Original documents should be accompanied by a word-for-word English translation (dual-language transcripts are acceptable).

Career prospects

Graduates of the MSc in Digital Social Media are well-prepared to enter various fields within the digital media landscape. They may pursue opportunities in content strategy, social media management, digital marketing, and analytics, among other roles. The program also provides a foundation for further academic pursuits or specialized training in digital media professions.

Work Permits: International students should familiarize themselves with U.S. immigration regulations through USCIS and USC International Student Services, as eligibility and timelines may vary. Graduates may be eligible to apply for Optional Practical Training (OPT) after completing their degree, allowing them to gain practical experience in the U.S. job market.