University of South Florida

Overview

The Sport and Entertainment Management program at the University of South Florida equips students with essential business and operational skills for careers in sports, media, and large-scale events. This program focuses on how organizations attract audiences, manage venues and events, and utilize data-driven strategies in a dynamic global marketplace.

What you'll study

The curriculum is designed to provide a comprehensive understanding of the sport and entertainment industry while allowing for the development of specialized skills in various business disciplines. Key areas of study may include:

• Sport & Entertainment Marketing Strategy
• Sport & Entertainment Finance
• Sport & Entertainment Law
• Venue & Event Management
• Global Sport Business
• Sport Business Analytics
• Strategic Management for Sport Organisations
• Sport & Social Issues

Capstone / applied learning: Please verify with the university if the program includes a thesis, capstone project, or internship requirement.

Entry requirements

To be eligible for the Sport and Entertainment Management program, applicants should meet the following criteria:

• Bachelor’s degree from an accredited institution.

• Minimum undergraduate GPA: 3.00 on a 4.00 scale.

• Additional requirement: Admission to and completion of the USF MBA or another MBA with a Concentration in Sport Business.

• Personal interview: Interview with a committee of program faculty.

• Personal statement: Should detail your career goals and aspirations.

Career prospects

Graduates of the Sport and Entertainment Management program can pursue a variety of career paths in the rapidly evolving sports and entertainment sectors. Potential roles may include positions in sports marketing, event management, venue operations, and business analytics, among others. The program prepares students to take on leadership roles and make impactful contributions in the industry.