University of South Florida

Overview

The Master of Arts in Mass Communications at the University of South Florida offers a comprehensive program designed to enhance your understanding of media theory, research methods, and strategic communication. This 12-month course allows you to select a concentration that aligns with your career goals, focusing on either Media Literacy and Analytics or Strategic Communication Management.

What you'll study

Core coursework may include:

• Mass Communications Seminar
• Mass Communication Theory
• Quantitative Research Methods in Mass Communications
• Qualitative Research Methods in Mass Communications
• Media Management
• Strategic Communication Campaigns

Concentrations (choose one):

• Media Literacy and Analytics: Focuses on media systems, media effects, and analytical approaches to communication.
• Strategic Communication Management: Emphasizes strategic messaging, campaign development, and communication leadership.

Research and final requirement:

• Complete a thesis or applied research project based on your chosen concentration.

Additional modules may cover:

• Media Systems
• Strategic Messaging
• Campaign Formation and Evaluation
• Media Influence and Culture

Entry requirements

Academic requirements

• Bachelor’s degree from an accredited institution
• Minimum undergraduate GPA of 3.00 on a 4.00 scale
• GRE scores may be required

English language requirements

• IELTS: minimum score of 6.5
• TOEFL iBT: minimum score of 79
• PTE Academic: minimum score of 53
• Duolingo English Test: minimum score of 110

Application documents

• Resume
• Letter of intent (statement of purpose)
• Three letters of recommendation, preferably academic

Note: Confirm application deadlines and start dates with the University of South Florida and the program department.

Career prospects

Graduates of the Mass Communications program are well-equipped for diverse career paths in the communication field. Opportunities may exist in various sectors, including media organizations, public relations firms, corporate communications, and non-profit organizations. The skills gained through this program will enable you to engage effectively with audiences, develop strategic communication plans, and analyze media impact.