Leeds Beckett University

Overview

The Master's program in Public Relations and Strategic Communication at Leeds Beckett University is designed to cultivate advanced skills in strategic public relations and digital communication. This course prepares students for the dynamic media landscape by empowering them to plan effective campaigns, create compelling content, and manage communication across diverse cultures and online platforms. The program is enriched by industry mentoring and includes a practical consultancy-style project, enabling students to apply their learning in real-world scenarios.

What you'll study

The curriculum consists of a combination of taught modules and a dissertation, providing a comprehensive understanding of public relations and strategic communication.

• Corporate Communication in an Intercultural Context
• Strategic Communication Planning and Management
• Strategic Digital Communication
• Communication Skills – Content and Media Strategy
• Contemporary PR – Theory and Practice

Students will also engage in a live consultancy project that allows them to work with real clients while receiving guidance from industry professionals.

Entry requirements

Applicants must possess a minimum of a Lower Second Class honours degree (or equivalent) or relevant professional experience. Additionally, a reference from an academic or professional source is required. Proficiency in English is essential, with minimum scores as follows:

• IELTS: 6.5 (overall)
• TOEFL iBT: 79
• PTE Academic: 54
• Oxford Test of English (OTE): 130

Commonly required documents include academic transcripts, a degree certificate, a CV, a reference, and proof of English proficiency. It is advisable to check the university's application guidance for comprehensive details on submission.

Career prospects

Graduates of this program will be well-equipped for a variety of roles in the public relations and strategic communication fields. The skills developed during the course, along with the practical experience gained from the consultancy project, will enhance employability and open doors to numerous career opportunities in both domestic and international settings.