Istanbul Medipol University
Public Relations and Advertising
Overview
This programme at Istanbul Medipol University focuses on how organisations communicate with the public through public relations, advertising, and digital media. You will develop practical skills in brand communication, media planning, and ethical campaign management.
About this programme
Overview
The Public Relations and Advertising program at Istanbul Medipol University is designed to equip students with the essential skills and knowledge to effectively communicate and engage with the public. Focusing on various aspects of public relations, advertising, and digital media, this undergraduate course emphasizes practical experience in brand communication, media planning, and ethical campaign management.
- Level: Undergraduate (Bachelor’s) program
- Duration: Typically 48 months (subject to university regulations)
- Credits: Typically 240 ECTS (subject to curriculum)
- Delivery: On-campus
- Language of instruction: English
- Application: Online application via the university admissions portal
What you'll study
The curriculum combines foundational courses in advertising and communication with practical modules in media strategy and digital marketing. It is structured to progressively build skills from basic concepts to comprehensive campaign planning and execution.
Core course areas (examples)
- Advertising Principles
- Media Strategy
- Digital Advertising
- Public Speaking
- Consumer Behaviour
- Brand Management
Learning activities you can expect
- Campaign and messaging assignments, including planning and presentation
- Case studies from real-world PR and advertising practices
- Projects linking audience insights to communication strategies
Note: For detailed course content, including elective options, please refer to the official curriculum page.
Entry requirements
Applicants must fulfill the university's entry requirements for undergraduate study. It is advisable to verify the specific GPA or grade thresholds with Istanbul Medipol University for your intended intake.
Career prospects
Graduates of this program will find diverse opportunities in the fields of public relations, advertising, and digital marketing. They can pursue careers in corporate communications, brand management, media planning, and various roles that involve strategic communication and audience engagement.
Get help applying to Istanbul Medipol University
Shortlist scholarships and plan your application — free guidance from our advisors.