Victoria University of Wellington

Overview

The Global Marketing postgraduate programme at Victoria University of Wellington equips students with the essential skills to implement marketing strategies and make evidence-based decisions in international markets. This course is designed to enhance your practical capabilities, enabling you to connect brands with customers and align business goals across various countries and industries.

What you'll study

Indicative courses may include:

• Contemporary Marketing
• Strategic Marketing
• Global Environment and Strategy
• Principles of International Business

Learning approach: The curriculum transitions from foundational international business knowledge to advanced marketing strategy and contemporary practices. You will engage with real-world scenarios to apply concepts globally and develop critical evaluation skills for marketing options using data-driven evidence.

Assessment and capstone: The specific assessment methods and capstone requirements have not been detailed. It is advisable to visit the programme website for the most current information regarding course structure and expectations.

Entry requirements

While specific GRE/GMAT scores and minimum GPA thresholds are not provided, admission decisions are based on your academic history and overall suitability for postgraduate studies. It is recommended to review the university's website for detailed entry criteria.

Career prospects

Graduates of the Global Marketing programme can anticipate a wide range of career opportunities in various sectors. With a strong understanding of international marketing strategies and practices, you will be well-prepared for roles that involve brand management, marketing research, and strategic planning on a global scale.