Atlantic Technological University

Overview

The Event Management with Public Relations program at Atlantic Technological University equips students with essential skills in planning, marketing, and managing events, integrated with core public relations practices. This comprehensive course emphasizes the creation of effective campaigns, stakeholder management, and the successful execution of events, complemented by an industry placement to enhance career readiness.

• Qualification: Bachelor’s degree (Level 8) – Event Management with Public Relations
• Duration: Typically 36 months (including an accredited placement in Year 2)
• Placement: 30-week accredited industrial placement arranged with support from ATU LINKS
• Delivery: On-campus study alongside practical experience in an external organization
• Credits: Program structure delivered across academic years (ECTS allocation may vary)
• Language of instruction: English
• International study support: Encourages learning an international language and pursuing international placements

What you'll study

The curriculum merges practical event management with public relations and communication-focused learning, enhanced by relevant business modules and an industry placement.

Core modules (examples)

• Conference and Exhibition Management
• Event Management
• Sports Event Management
• Financial Accounting
• Business and Consumer Law
• Food for Health and Wellbeing

Placement and applied learning

• Year 2 placement: A 30-week accredited industrial placement with an external organization.
• Placement support: Guidance provided by ATU LINKS to facilitate placement organization.

Professional development focus

• Engagement strategies for stakeholders and audiences in events and PR activities
• Campaign planning and promotional concepts
• Professional communication skills and industry awareness

Note: Module availability and sequencing can vary. Please refer to the program website for the most current curriculum details.

Entry requirements

Admission is granted based on meeting the academic eligibility criteria outlined in the National Framework of Qualifications. Specific entry qualifications may differ based on applicant profiles.

Currently, there is no requirement for GRE or GMAT scores for this program.

Career prospects

Graduates of the Event Management with Public Relations program are well-prepared for diverse roles within the event management and public relations sectors. Career opportunities may include event coordinator, public relations specialist, marketing manager, and many other positions within organizations that prioritize effective communication and event strategy.