MBA in International Marketing

Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in International Marketing optimally for a career in the international advertising industry. You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.

• Completed undergraduate study from a public or officially recognized university/higher education institution (180 ECTS for years MBA and 240 ECTS for 1 year MBA).
• Final grade of at least ""Satisfactory"" or grade C (as commonly used in the and Canada).

If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience for your online degree instead:

• To start a 90-ECTS MBA, you can “bridge” 30 ECTS by demonstrating 1 additional year of professional experience. This means you can access the programme already with 180 ECTS credits.

Work Experience:

• At least one-year work experience before the start of the IU Master program (achieved after previous studies).
• Plus: At least two years work experience when you want to graduate.

English Level:

• Proof of English skills.
• If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
• Speexx Certificate (complimentary when signing up with IU - free of charge)

Semester 1 – Modules

• Leadership   
• Innovation and Entrepreneurship   
• International Marketing   
• Performance Measurement   
• Corporate Finance   
• Managerial Economics
  

Semester 2 - Modules

• Strategic Management   
• Business Ethics and Corporate Governance   
• Operations and Information Management   
• Global Brand Management   
• Sales & Pricing   
• International Consumer Behaviour
  

Semester 3 - Modules

• Applied Marketing Research    
• Capstone Project Thesis & Defense
  

IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.

To avoid disappointment, students need to sign up for this offer within 4 weeks of enrolment, so don’t miss out!