The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.
The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The ethos of this programme works in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing the up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles hitting the ground running.
Applicants are required to hold a minimum of a 2.2 honours level 8 qualification in a cognate discipline (i.e. a business-related honours degree) or equivalent on the National Framework of Qualifications.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.ncirl.ie/Courses/NCI-Course-Details/course/MSCMRKD
The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.