Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.
The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.
Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.qub.ac.uk/courses/postgraduate-taught/marketing-msc/#course
The course can only be taken on a full-time basis. Students undertake 4 modules in semester 1 (September to December) and a further 4 in semester 2 (January to April/May). In semester 3 (July to September) students either undertake the traditional dissertation, internship and work-based project or the academic research project.
You can join one of the following careers: