Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.
The minimum requirements for admission in Masters Strategic Marketing at Maastricht University for all applicants (Domestic or International) are:
Note: Please check the university website in the link below.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.maastrichtuniversity.nl/education/master/master-international-business-track-strategic-marketing