Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.
The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.
Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!
The Entrepreneurship programme is for students who know that they would like to start and run their own businesses, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. Students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks.
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final-Year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
You need to complete 240 credit hours to successfully obtain this degree. Please check detail of study units at https://www.wittenborg.eu/bba-bachelor-entrepreneurship-digital-marketing.htm
These programmes will prepare students to understand much deeper the concept of entrepreneurship and allow them to gain knowledge, skills and attitudes of a real entrepreneur, so that they can immediately start their own businesses during their final year of IBA study. A real entrepreneur will then be born.
Modules include Opportunity and Lead Creation, Entrepreneurial Behaviour, Business Start-ups and Business Plans, Bootstrapping & Raising Finance, Sales Pipeline Management.