Students who choose the Marketing & Communication pathway of the BBA degree, and the specialisation in Business Analytics are often interested in the technology and information strategies, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.
All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Data Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation.
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final-Year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
You need to complete 240 credit hours to successfully obtain this degree. Please check detail of study units at https://www.wittenborg.eu/bba-bachelor-business-analytics.htm
The bachelor of business administration MCI pathway, with specialisation in Business Analytics is aimed at developing the skills and competencies that an analyst working in the communications department or the ICT department of a company or organisation requires.