Why does one product or service take off, while something similar stalls on the runway? Whatever the answer is, you can be sure that well-researched and creative marketing has played a central role. Marketing is a core aspect of any business and if you are interested in how products are designed, positioned and promoted, as well as how brands manage their image in the digital age, then this is the degree for you. Covering an exciting mixture of creativity, business theory, analysis and planning, as well as providing real-world experience, the programme enables you to hone your marketing skills and apply them across a variety of industries, gaining an understanding of what drives consumer behaviour and how businesses develop popular products, make compelling offers and deliver effective promotional campaigns.
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
Some examples of how you can achieve 112-120 UCAS Tariff points are detailed below.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.edgehill.ac.uk/courses/marketing/