Examining consumer behaviour and gaining an understanding of the key marketing principles that enable business to develop popular products, compelling offers and effective promotional campaigns are the central aspects of this degree. You will discover how advertising has become increasingly challenging and dynamic and how it plays a vital role in communicating key messages about products and services to relevant customers. This degree combines a practical mix of creativity, marketing and business knowledge, analysis and planning, with opportunities for practical experience through the establishment and running of your own company with colleagues, or work experience in a marketing environment.
Typical offer 112-120 UCAS Tariff points, for which no specific subjects are required, plus evidence of numeracy.
Some examples of how you can achieve 112-120 UCAS Tariff points are detailed below.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.edgehill.ac.uk/courses/marketing-with-advertising/
You can join one of the following careers: