The digital economy and the rise of the social media-savvy customer means organisations need new tools and a strong brand to remain competitive. This shifting relationship means demand is growing for graduates with digital marketing skills. This degree combines traditional marketing practices with opportunities to study how digital marketing, web analytics and social media management have affected the corporate marketing strategies that have enabled small enterprises and microbusinesses to retain and grow market share through carefully shaping their relationships with key customer groups. If you are looking for a career as a marketing professional, or within the digital economy, this degree will allow you to develop a wide portfolio of skills and expertise.
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
Some examples of how you can achieve 112-120 UCAS Tariff points are detailed below.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.edgehill.ac.uk/courses/marketing-with-digital-communications/