Bachelor of Business Administration degree in Business Analytics

Full Time

Bachelor of Business Administration degree in Business Analytics

Kent State University
  • $ See Details
    1st year fees
  • 120
  • Campus
  • Bachelor
  • 4 years


The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Admission Requirements

 All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score, minimum 48 PTE score or minimum 100 DET score; or by completing the ESL level 112 Intensive Program.

Courses Units

You need to complete 120 credit hours to successfully obtain this degree. Please check detail of study units at

More Information

Graduates of this program will be able to:

  1. Understand and assess business problems.
  2. Understand how to frame analytics problems.
  3. Use analytics tools to make strategic business decisions.
  4. Articulate and deliberate their ideas in writing and orally.
  5. Acquire, clean, present and tell stories with data.
  6. Communicate data analyses results effectively to all stakeholders in an organization.
  7. Analyze data in different business scenarios.

Career Opportunities

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