電商大講堂，流量煉金術｜01 電商的行銷預算配置

Udemy MOOC / Non-credit USD 49.99

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About this course

This course focuses on the pivotal role of traffic and conversion rates in e-commerce marketing. It offers practical insights into utilizing various advertising tools effectively while examining real-world cases. Whether you're familiar with the basics or looking to deepen your knowledge, this class welcomes anyone engaged in the e-commerce space, especially those transitioning from retail.

What you'll learn

understand key traffic drivers for sales
choose relevant keywords under budget constraints
create digital personas using Facebook
measure cross-platform conversion rates
enhance mobile traffic conversion rates
develop follow-up strategies for leads

Course objectives

equip students with practical marketing strategies
illustrate the importance of understanding consumer behavior in budget allocation
foster skills for optimizing advertising budgets based on industry-specific needs