构建收益管理体系：从0到1搭建收益管理体系实战复盘
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About this course
越来越多的企业认识到收益管理和经营分析部门对企业的重要价值。由于之前的组织内部并没有对应的人才，许多企业在从0到1 搭建这一部门时会遇到诸多问题，例如：-是否要要设置收益部门？-在组织中如何定位收益部门？-为了更好实施收益管理，如何搭建适应的系统条件？-日常经营层面，收益部门如何开展工作？-年度预算，收益部应当发挥什么价值？为此，我们邀请具备15年+收益管理、商业分析以及投资研策的实战经验、商业分析&收益管理实战专家郝思老师，为你带来这门课程。本课程将首先为你分享实施收益管理的必要准备，助你理解收益部门和组织内的其他部门如何有机协调，掌握收益管理系统架构的搭建方法；并进一步为你拆解收益部门的工作方法和工具，助你能够结合不同业态场景应用收益管理方法论，有效实施收益管理工作。
What you'll learn
- understand the importance of revenue management
- integrate revenue management with other business functions
- build the system architecture for a revenue management department
- apply revenue management methodologies to various business scenarios
Course objectives
- prepare for the implementation of a revenue management system
- identify the role of the revenue department within an organization
- develop effective operational methods for revenue management
Skills you'll gain
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