全域营销2.0：品牌盈利增长战略

Udemy MOOC / Non-credit USD 29.99

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全域营销2.0：品牌盈利增长战略

About this course

各类企业如何在存量时代，让品牌顺利参与到激烈的市场竞争中去？这要求企业不仅仅能够活下来，而且能够活得更好，重新找到自己的增长曲线。而全域营销的底层，就是在帮助品牌打通全网的和全场域的流量孤岛，为企业带来新增流量。为此，三节课邀请资深品牌全域营销专家聂风老师带来本次课程。课程内容涵盖数字化时代营销通路的四个重要部分，包括线上和线下、前端和后端、公域和私域、用户和品牌。通过本节课的学习，你将让自己手中的用户在全场域里面整合起来，形成自己的营销体系，进而实现品牌增长。

What you'll learn

understand the four key areas of marketing in the digital age
integrate online and offline marketing channels
develop a cohesive marketing strategy
connect with audiences across various platforms

Course objectives

help brands navigate competitive markets
enable businesses to create their own marketing systems
facilitate understanding of user engagement

Skills you'll gain

marketing strategy digital marketing user engagement offline marketing online marketing brand growth marketing integration marketing channels omnichannel strategy customer connection

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