海外3A游戏公司的推广策略

Udemy Certificate USD 29.99

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About this course

In this course, you'll explore the strategies behind promoting AAA games in international markets. It covers everything from market research and target audience identification to effective marketing tactics, incorporating real-world examples for both successes and failures. By the end of the course, you’ll have a solid understanding of how to enhance your game's promotional impact amidst fierce global competition.

What you'll learn

understand the unique preferences of players in different regions
develop targeted marketing strategies based on research
analyze case studies of successful and unsuccessful promotions
navigate the full process of promoting AAA games internationally

Course objectives

provide insights into the international gaming market
equip students with practical marketing strategies
analyze player behavior to drive promotional effectiveness

Skills you'll gain

market research digital marketing promotion strategies case studies marketing tactics consumer analysis international markets player behavior AAA games game marketing

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