This course provides valuable insights into running a successful café, drawing from the extensive experience of an operator who has been involved in a family-owned café for over 50 years. It discusses the often challenging reality of the café industry, including the crucial statistics around survival rates, and offers practical advice on everything from funding and menu planning to customer retention and mental resilience in the face of challenges. With concrete strategies that can be implemented immediately, it's geared towards aspiring café owners who want to learn from real-world experiences rather than theoretical concepts.
What you'll learn
understand the fundamental reasons for café failure and success
learn how to calculate breakeven points and manage finances
develop personalized concepts aimed at a specific target audience
explore effective customer retention strategies
gain insights into operational management and staffing
Course objectives
equip students with practical strategies for café ownership and operation
encourage adaptive thinking to sustain a business beyond the initial years
offer real-life examples that clarify the challenges and rewards in the café industry