カフェ開業の教科書|50年続いた店に学ぶ、潰れないお店の作り方【開業・資金・集客・人】

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カフェ開業の教科書|50年続いた店に学ぶ、潰れないお店の作り方【開業・資金・集客・人】

About this course

This course provides valuable insights into running a successful café, drawing from the extensive experience of an operator who has been involved in a family-owned café for over 50 years. It discusses the often challenging reality of the café industry, including the crucial statistics around survival rates, and offers practical advice on everything from funding and menu planning to customer retention and mental resilience in the face of challenges. With concrete strategies that can be implemented immediately, it's geared towards aspiring café owners who want to learn from real-world experiences rather than theoretical concepts.

What you'll learn

  • understand the fundamental reasons for café failure and success
  • learn how to calculate breakeven points and manage finances
  • develop personalized concepts aimed at a specific target audience
  • explore effective customer retention strategies
  • gain insights into operational management and staffing

Course objectives

  • equip students with practical strategies for café ownership and operation
  • encourage adaptive thinking to sustain a business beyond the initial years
  • offer real-life examples that clarify the challenges and rewards in the café industry

Skills you'll gain

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