1. Planning and StrategyThis domain focuses on your ability to align technical optimization efforts with overarching business goals. PassQuestionBusiness Alignment: Identifying and defining business Key Performance Indicators (KPIs) and mapping them to specific optimization goals. PassQuestionHypothesis Development: Constructing valid, data-driven test hypotheses and selecting appropriate success metrics to measure outcomes. PassQuestionOpportunity Assessment: Identifying experimentation opportunities across the digital customer journey based on data analysis. PassQuestionAudience Needs: Assessing specific audience requirements and determining the necessary segmentation to support personalized experiences. PassQuestionReporting Sources: Understanding the differences and appropriate use cases for data sources, specifically distinguishing between Adobe Analytics and Adobe Target reporting. CertQueen2. Configuring, Executing, and ManagingThis is the core operational domain, requiring proficiency in the Adobe Target interface and activity workflows. RedditActivity Types: Applying procedures to launch and manage: PassQuestionA/B Testing: Comparing variations to identify the best performer.Experience Targeting (XT): Delivering specific content to defined audience segments. Adobe Experience LeagueMultivariate Testing (MVT): Testing multiple elements across a page to find the best combination.Automated Personalization (AP) & Recommendations: Leveraging AI-driven features for dynamic content delivery.
What you'll learn
align technical optimization with business goals
develop data-driven test hypotheses
identify experimentation opportunities
assess audience segmentation needs
distinguish between Adobe Analytics and Adobe Target reporting