Advanced Selling with AI & Emotional Intelligence

Coursera Certificate USD 49
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Advanced Selling with AI & Emotional Intelligence

About this course

Elevate your sales performance to AI-powered excellence with this 14-course program for experienced B2B professionals. Master conversational AI integration into live calls, recognizing objection cues, responding with ROI framing, and proving impact through data. Develop advanced emotional intelligence using DISC and FORM frameworks, transforming soft skills into measurable capabilities that build trust and accelerate deals. Create value-based conversations focusing on outcomes over features, design interactive presentations, and build partnerships backed by ROI metrics. Leverage AI throughout the sales cycle—from persuasive emails with A/B testing to CRM automation based on health signals. Through hands-on projects, practice discovery techniques, emotion regulation during negotiations, and create dashboards revealing win-rate drivers. Each course emphasizes practical application with real scenarios, call simulations, and data validation. Whether using AI meeting assistants, designing success plans, or analyzing sentiment patterns, develop skills that distinguish top performers. Perfect for sales professionals combining human insight with AI capabilities, this program transforms how you connect, communicate, and close. By completion, you'll leverage emotional intelligence and AI tools to create meaningful buyer experiences that drive revenue growth.

What you'll learn

  • Integrate AI tools into live sales calls
  • Recognize and respond to objection cues
  • Develop emotional intelligence using DISC and FORM frameworks
  • Create value-based conversations focusing on outcomes
  • Design interactive presentations and success plans
  • Utilize CRM automation and A/B testing for persuasive emails
  • Analyze sentiment patterns and discovery techniques

Course objectives

  • Transform soft skills into measurable capabilities
  • Practice emotion regulation during negotiations
  • Create dashboards to reveal win-rate drivers
  • Leverage AI throughout the entire sales cycle

Skills you'll gain

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