Advertising and E-commerce on TikTok

edX Certificate USD 79.99

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Advertising and E-commerce on TikTok

About this course

Learn how to advertise and drive e-commerce success on TikTok. Explore the platform’s ad formats, targeting options, and best use cases, then discover how businesses integrate TikTok into their online shopping experience. Gain hands-on experience with TikTok’s analytics tools to measure performance, optimize campaigns, and build data-driven strategies that boost visibility, engagement, and sales.

What you'll learn

understanding of TikTok ad formats
ability to utilize targeting options for campaigns
skills in analyzing campaign performance
knowledge of integrating e-commerce with TikTok

Skills you'll gain

content creation campaign optimization e-commerce digital advertising social media marketing analytics tools tiktok online shopping targeting options advertising best practices

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