In this course, you'll explore how to adapt your e-commerce strategy for the evolving landscape driven by AI, specifically through Google's Universal Commerce Protocol. Holly will guide you in restructuring your product information and employing a newfound content strategy that focuses on data rather than just keywords. By the end, you'll conduct a practical test on your own products and learn how to make them more visible to AI agents like Google Gemini and ChatGPT.
What you'll learn
master the principles of agentic commerce
structure content into five layers of data that AI agents understand
adapt product pages for improved AI recommendations
Course objectives
shift focus from traditional SEO to data-driven strategies
implement a 30-day plan to optimize product visibility for AI agents