AI Ethics, Responsible Use, and Creativity

Coursera MOOC / Non-credit USD 49
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AI Ethics, Responsible Use, and Creativity

About this course

“AI Ethics, Responsible Use, & Creativity” explores ethics and responsible use of generative AI tools for creative work. After completing this course, you will learn how to engage with generative AI tools with an eye toward intentionality, sustainability, and responsibility. You will learn the SIFT (Specify, Identify, Focus, Trust) process for evaluating AI tools. This compact method helps learners employ AI successfully and sustainably by realistically approaching the technology and prioritizing intentional decision-making for individuals and enterprises. You will learn the practical application of the SIFT framework by using it to evaluate tools and creative work developed in the first course. You will also learn about the reputational and legal risks of using AI in creative fields. You will explore issues of environmental cost, cultural bias, and data risks of contemporary GenAI tools through readings and a guest lecture by expert Justin Joque. This is the second course in “AI for Creative Work,” a series exploring how artificial intelligence can enhance the work of creatives.

What you'll learn

  • Apply the SIFT framework to evaluate AI tools
  • Understand legal and reputational risks associated with AI use
  • Recognize environmental and cultural biases in generative AI

Skills you'll gain

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