AI for Business: Branding, Creative Content, and Marketing

Coursera MOOC / Non-credit USD 49
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AI for Business: Branding, Creative Content, and Marketing

About this course

This Specialization, led by instructors Ronny Hermosa, Future Skills, Arnold Trinh, & Peggy Dean, is designed for creatives, marketers, and entrepreneurs eager to integrate AI into their branding, content creation, and digital marketing strategies. Through four hands-on courses, you’ll learn how to name your brand, design a logo, create video avatars, build realistic AI videos, and craft high-impact prompts for content and SEO—all with the help of generative AI tools like ChatGPT, Canva, HeyGen, and Eleven Labs. By the end, you’ll be equipped to transform your creative process with confidence and efficiency. Instructor bios included in course descriptions!

What you'll learn

  • brand naming
  • logo design
  • creating video avatars
  • building realistic AI videos
  • crafting high-impact content prompts
  • SEO techniques using AI

Skills you'll gain

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