AI for Creatives

edX MOOC / Non-credit USD 120

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AI for Creatives

About this course

This course equips marketers to apply generative AI responsibly. Learn its capabilities/limits, apply privacy, compliance and brand safety practices, craft prompts for copy, plan campaigns, reuse assets, run A/B tests, and review outputs for quality and brand tone.

What you'll learn

understand the capabilities and limitations of generative AI
apply privacy and compliance practices in marketing
craft effective prompts for AI-generated copy
plan and execute marketing campaigns using AI
conduct A/B testing and evaluate outputs for brand consistency

Skills you'll gain

marketing strategy prompt engineering generative ai digital marketing a/b testing privacy compliance copywriting campaign planning brand safety asset reuse

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