AI for Executives

Coursera MOOC / Non-credit USD 49
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AI for Executives

About this course

AI for Executives is a three-course, non-technical program that equips managers to lead AI adoption across the business. You’ll master core concepts and data strategy (Course 1), move to decision-making and integration—NLP, predictive analytics, reinforcement learning, and genetic algorithms (Course 2)—and then apply AI to CRM for personalization, chatbots/LLMs, churn and CLV, and voice/sentiment analytics (Course 3). Throughout, you’ll build a responsible governance mindset and a practical roadmap that delivers measurable value.

What you'll learn

  • understanding of AI core concepts
  • ability to develop data strategies
  • skills in decision-making using AI technologies
  • knowledge of AI applications in CRM and personalization

Course objectives

  • equip managers to lead AI adoption
  • build practical roadmaps for AI integration
  • foster a responsible governance mindset

Skills you'll gain

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