AI for Marketing Professionals

edX MOOC / Non-credit USD 120

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AI for Marketing Professionals

About this course

Master the essentials of Generative AI in this practical course for marketers. From crafting precision prompts and automating multi-channel workflows to ensuring brand compliance and data-driven segmentation, you'll learn to integrate AI responsibly into your daily strategy to boost creativity and campaign performance.

What you'll learn

craft precision prompts
automate multi-channel workflows
ensure brand compliance
utilize data-driven segmentation

Skills you'll gain

audience segmentation data-driven marketing marketing strategy prompt engineering generative ai automation multi-channel marketing AI in marketing campaign performance brand compliance

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