This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.
What you'll learn
create engaging social media content
utilize AI tools for content production
execute multichannel marketing campaigns
analyze content performance
Course objectives
build marketing campaigns using AI
gain practical experience with Adobe tools
develop a portfolio showcasing content creation skills