AI-Powered Content Marketing and Strategy

Coursera Certificate USD 49
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AI-Powered Content Marketing and Strategy

About this course

This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.

What you'll learn

  • create engaging social media content
  • utilize AI tools for content production
  • execute multichannel marketing campaigns
  • analyze content performance

Course objectives

  • build marketing campaigns using AI
  • gain practical experience with Adobe tools
  • develop a portfolio showcasing content creation skills

Skills you'll gain

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