الصياغة الإبداعية التسويقية: كيف تتواصل الشركات مع جمهورها
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About this course
This course takes a deep dive into creative marketing communication, equipping you with essential strategies for effectively engaging with your audience. You'll explore key concepts like the five memes of customer classification, and learn how to maintain a consistent advertising identity. Additionally, you'll master the art of crafting compelling headlines and commercial content, utilizing techniques like the AIDA model and the Elevator Pitch framework.
What you'll learn
- understand the five memes of customer classification
- maintain a consistent advertising identity across multiple agencies
- manage successful advertising campaigns using eleven key strategies
- formulate effective product promises and advertising goals
- create engaging and attention-grabbing headlines
- write compelling commercial content using the AIDA principle
- develop effective elevator pitches and brochures
Course objectives
- to enhance skills in marketing communication
- to provide techniques for engaging audiences effectively
- to improve writing skills for advertisements and promotional materials
Skills you'll gain
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