Analyze and Create Your AI Marketing Plan

Coursera MOOC / Non-credit USD 49
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Analyze and Create Your AI Marketing Plan

About this course

In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.

What you'll learn

  • understand AI's role in marketing
  • develop a marketing plan using AI insights
  • map customer discovery moments

Course objectives

  • to help participants learn about AI in marketing
  • to provide practical templates for creating marketing strategies

Skills you'll gain

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