In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.
What you'll learn
understand AI's role in marketing
develop a marketing plan using AI insights
map customer discovery moments
Course objectives
to help participants learn about AI in marketing
to provide practical templates for creating marketing strategies