B2B营销策略与实战案例
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About this course
在数字化高速发展的时代背景下, B2B营销人该如何玩转市场预算, 通过Martech实现量化营销, 为企业进行有效赋能?本课程将由致趣百川各领域的营销专家, 以深入浅出的方式为B2B营销人带来全方位的干货指南。课程将从营销策略出发, 带来包含社交营销、直播营销、内容营销、官网优化、SEO/SEM、活动营销、线索运营的B2B八大营销策略分享，帮助B2B企业与B2B营销人有效提升市场ROI, 从0到1建立并优化自身品牌营销机制, 赋能业务增长。
What you'll learn
- understanding B2B marketing strategies
- implementing social media marketing techniques
- optimizing website content for SEO
- managing marketing budgets effectively
Course objectives
- equip learners with actionable B2B marketing strategies
- help participants improve their brand marketing mechanisms
- enable professionals to utilize Martech for quantitative marketing
Skills you'll gain
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