B2B Sales: High-Impact Questions, Active Listening - 2026

Coursera MOOC / Non-credit USD 49

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B2B Sales: High-Impact Questions, Active Listening - 2026

About this course

This specialization offers students a deep dive into B2B sales. It starts with sales basics, and then gets into active listening, emotional intelligence and empathy in sales as well as also covering sales copywriting, ABM sales, and writing a sales proposal.

What you'll learn

understand the fundamentals of B2B sales
apply active listening techniques effectively
demonstrate emotional intelligence in sales contexts
create compelling sales copy and proposals

Skills you'll gain

communication skills active listening customer engagement sales copywriting relationship building b2b sales emotional intelligence sales strategies sales proposals selling techniques

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