Basics of Pricing (Arabic) سلسلة التسويق: أساسيات التسعير
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About this course
This course provides a solid foundation in pricing strategies, exploring the critical role of pricing within marketing. Students will learn to avoid common pricing mistakes and understand the intricate balance of setting a price that benefits both the customer and the company. Topics such as costs, competitor analysis, and the psychological aspects of pricing will be covered, offering a comprehensive view of how to effectively price products and services.
What you'll learn
- understand the key principles of pricing
- identify and avoid common pricing errors
- calculate costs including direct and indirect components
- analyze competitor pricing strategies
- recognize the relationship between price, supply, and demand
- apply psychological concepts to pricing decisions
- determine pricing strategies for different market segments
Skills you'll gain
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