Boost SEO Tools

Coursera MOOC / Non-credit USD 49
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Boost SEO Tools

About this course

Why is your great content invisible on Google? The answer often lies hidden in your technical foundation and keyword strategy. Boost SEO Tools is a hands-on, beginner-friendly course designed to demystify the core tools of the trade. You will first learn to identify and compare the essential free and paid keyword research tools used by professionals to uncover what customers are actually searching for. Then, you will learn the critical skill of interpreting a technical site audit report—the health check for your website. Through a practical, scenario-based project, you'll learn how to spot the critical errors that are holding you back, from broken links to slow page speeds, and translate them into a prioritized action plan. By the end of this course, you will be equipped to use data-driven insights to make actionable SEO improvements, forming the foundation for any successful digital strategy.

What you'll learn

  • Identify and compare free and paid keyword research tools
  • Interpret a technical site audit report
  • Spot critical errors affecting website performance
  • Develop a prioritized action plan for SEO improvements

Course objectives

  • Demystify the core tools of SEO
  • Equip learners with data-driven insights for actionable improvements
  • Lay the foundation for a successful digital strategy

Skills you'll gain

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