Brand and Marketing Research Strategy

edX MOOC / Non-credit USD 510.3

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About this course

In the Brand and Marketing Research Strategy course, you'll explore the essential tactics for conducting effective research that informs branding and marketing strategies. This course will guide you through various methodologies and tools used to understand market dynamics and consumer behavior, enabling you to make data-driven decisions that can significantly impact your organization's success.

Skills you'll gain

market research competitive analysis marketing strategy consumer behavior data analysis quantitative research branding research methodologies qualitative research market trends

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