This Master Class on Brand Repositioning focuses on key branding design strategies, including marketing mix strategies like 7Ps and 7Cs. Through case studies and practical exercises, you'll explore how to understand brand vision and values, analyze historical context, and apply branding techniques effectively to revive struggling brands, especially in the digital space.
What you'll learn
understand branding design principles
learn to analyze brand vision and value systems
apply branding strategies for repositioning
execute social media branding using targeting and segmentation
Course objectives
develop practical branding skills for projects
discover how to create effective branding strategies
analyze real-time case studies for branding success