Brand Strategy: Build, Position, and Grow

Coursera MOOC / Non-credit USD 49

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About this course

Learn how to build, position, and grow a brand with clarity and intention. You will develop a strong foundation in brand strategy, define a clear and differentiated position, and learn how to align messaging, teams, and decisions to support long-term growth. By the end, you will have a structured Brand Strategy and Growth Plan you can apply in your organization or business.

What you'll learn

understand brand strategy fundamentals
develop a clear brand position
align messaging and team decisions for brand growth
create a structured Brand Strategy and Growth Plan

Skills you'll gain

strategic planning brand strategy business development market positioning communication branding marketing organizational growth brand growth messaging alignment

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